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RYANAIR

That app as I would like to use

No one person can design the user experience it takes collaboration between many people across many business silos. But I will try.

Story

We are planned to fly to Wroclaw for Christmas eve, so we were looking for inexpensive flights from Odessa, and we chose Ryanair. In the ticket booking process, we got confused, there was no confidence that we were choosing the right one,
but in the end, we paid for the tickets but worrying whole trip time.

By the way our vacation to Wroclaw the flight went smoothly both ways. But I couldn't stop thinking about
redesigning the Ryanair's mobile application.

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In that project, I worked entirely alone except for cases when I've been conducting surveys among my friends about their flight experience.

Problem statement

The very confused ticket booking process, many questions appear along that process. The app is not friendly.
I haven't been lonely in that situation, many reviews in Google play confirm the same issues.

Goals

I wanted to show my point of view, my vision ticket booking flow.
In approach with those problems, I wanted to apply the real Product Design process and tools.

Actions

Go through the whole flight booking process as a client Ryanair, flown in some country, and return.
Write down all thoughts about using the app. Gathering feedback experience of the use the Ryanair's mobile app. 

Design process

1. Analyze the product's problems.
2. Interview peoples about the booking flight experience via mobile phone. 

3. Gathering relevant feedbacks in Google play. Try 5-6 top different apps of flight companies.
4. Prototyping (lo-fidelity design) new flow.

5. Hi-fidelity design and no testing 😩.
6. Show some design community and gathering feedback, and after that, apply them to design ∞.

What bothered me?

I try to describe it in these four actual screens of the app.

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The page is overwhelming with elements and colors.

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To start searching, I need to go to another page.

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After manipulating the dates and destination, I finally get a ticket, or is it not a ticket?

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No, it's not a ticket, a ticket is on another page. 

Online travel bookings expected to hit $817 billion by 2020

* That predicted statistic was written before tragic situation of COVID-19.

70%

of travelers research travel
on their smartphone.

72%

of mobile bookings happen
within 48 hours of last-minute
Google searches.

82%

of all travel bookings in 2018 were
made online via a mobile app,
without human interaction.

My visual deliverables

Summed up all information that was collected, I started sketching up some visual solutions. 
To reduce the turbulence in the color palette.

doodling
sketching
home_white
ticket_white
info_ticket_white
return_ticket_white
datepicker_2

Many applications have this standard option. We always want to see the price.

direction

I tried to make the whole process of controlling the app by one hand.

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Introduced a small function that allows you to monitor the price of the route you are interested in.

Note. Many screens were designed, but I didn't clutter the page with all the screens.

Outcomes

There's no longer any real distinction between business strategy and the design of the user experience.
The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.

Get in touch! cup@licor.design

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