Athena

Athena is an owl that helps you learn English better and achieve your desired goals. It lives in the chrome extension, translates words and text, and keeps everything you need
to remember.

In Greek mythology, a little owl (Athene noctua) traditionally represents
or accompanies Athena, the virgin goddess of wisdom.

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Understand
Clarifying why
this is important.

Reading is an important skill in any language.
It helps you improve all parts of the English
language - vocabulary, spelling, grammar,
and writing.

Problem

Most online translation tools don't help people remember words or sentences.

They provide translation tools and maybe save them. I think people want to learn English
more efficiently, not just translating words or sentences. Having a second language like
English gives you unlimited opportunities.

This product provides an opportunity for customers to learn and translate languages.
The business opportunity is a massive market with a set of words and phrases.

Define
Understanding who
we are building this product for.

Choosing the audience

The group is one of the largest providers of English classes in the world, with approximately
1.7 billion people learning and using English worldwide in 2015. That has risen to 2 billion by 2020.
Many English-language learners have led to a great demand for those who can teach the language.

Top Goals for studying English as a second language:

🚜 Immigrate into an English speaking country;
👨‍💼 Get hired at a first job, be hired at a better company;
👨🏻‍💻 Be promoted in your company;
🗺 Travel independently in English speaking countries;
👩🏻‍🎓 Be admitted, and study at a North American university.

Groups such as teachers, students, and specialists have been clearly identified during the research process. Students have been selected as the subject of research for this project. I created a character named Lilly, and she will be described in more detail below.

Competitive Analysis

It is vital for a product to enter the market to understand its direct and indirect competitors and recognize its weaknesses and strengths. To do this, I analyzed 5 top chrome extensions for online text translation.

Several products are close to the idea of translation and memorization, but they are complicated and only for paid subscription. There is no tracking of the learning process. Each product solves only part of the problem, rather than the entire one.

Competitive-Analysis

How Large Is The learning Market for English?

2 billion* learning and using English worldwide

* An approximate number of people inhabiting the entire planet 🌏 in 1928 

11+ million* users using online 
language translators (*chrome extensions)

The product is designed for many languages, but in this case, I am describing the work in English.

Motivations
We've put ourselves
in our users' shoes.

Understanding customer's context and needs

Currently, students have access to an inexhaustible and continuously updated source of information: the Internet. In most cases, they look for information and read it using a browser. Depending on your level of English, unfamiliar words are often found or gradually forgotten.

Persona

During qualitative user research, I found several types of users, Teachers, Students, Specialists.
So I created a user persona based on doing research and observing user reviews for online translators.
Say hello to Lilly.

Screenshot-2020-11-14-at-15.50.52

When reading articles on the internet, I want to read without obstacles, learn the right information, quickly add unfamiliar words to my dictionary, and rehearse them later to remember them.

Scenario mapping

Stories of how Lilly uses our product to translate, save, and repeat. Visualizing what Lilly is doing, thinking, and feeling in various situations (reflecting both the current state and future state) will help us ensure designs are suitable for the real world. Scenario mapping helped create the basis for user interface elements that needed to be created and information that needed to be displayed.

Screenshot-2020-11-16-at-19.32.46

Insights from Lilly

1. As a hard learner, I want to be able to read what I need while simultaneously adding
new words to a specific phrasebook.

2. As an English learner I want to remember words more efficiently.

3. As an English learner, I want to store my phrasebook in a convenient place
accessible from anywhere, so that I can manage it.
 
4. As an English learner, I want to be able to create sets of words for training them.

Ideate
What we could build
to fulfill the customer's needs.

New ways to improve the learning process

We generate maximum ideas based on the data points obtained from users' surveys, analyzing competitor products, and segment. After that, we organized them through an affinity diagramming that takes data points groups them.

Screenshot-2020-11-16-at-16.10.07

Takeaways

1. The fundamental feature: the familiar word translation format (chrome extension),
with the ability to add words to your dictionary.

2. Integrated tools that give you the ability to create your own sets of words and phrases.

3. We integrated the memory simulator with the algorithm «Forgetting curve»
(The forgetting curve was derived from an experimental memory study by the German
psychologist Hermann Ebbinghaus in 1885).

4. Ability to monitor the learning process, remind you of missed rehearsals, and regulate
learning complexity.

Execution
All this work has
led to a better
solution.

Design

Information architecture

We have created the information architecture to show how the information is organized within the product, that said, a map. This map will be used both by customers using the application and by the application itself. It will help customers quickly find everything they need and do whatever they want.

🦉-Athena-1

User flow

As a follow-up, we have prepared user flows to illustrate how the user should achieve a meaningful goal. We carefully describe all possible scenarios of user's tasks. Then we analyze the user flows to improve them and make the product more user-friendly. Also, user flow is very important for communication with the team at all stages of working with the product, especially with developers. A detailed description of all possible user threads, including edge cases, errors, and various states will simplify Improve communication and increase the speed of iterations.

Validation
What can
we improve?

What are the new opportunities?

After successfully integration new design the statistic has shown enormous superiority in favor of mobile devices (of course, we are supporting all types of devices). It was the most significant product update in 6 years. This project had a great impact on my approach to work.

Get in touch! cup@licor.design

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