Athena

This is a web app + chrome extension that helps expand
your vocabulary and achieve your desired goals.

In Greek mythology, a little owl (Athene noctua) traditionally represents
or accompanies Athena, the virgin goddess of wisdom.

* My own ideas and implementation. 2020, Sep — Present

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Problem

People using translators to read text online in a foreign language experience a lack of vocabulary, 
and existing solutions do not solve this problem, sometimes partially.

We can solve the problem by adding unfamiliar words and phrases to our collections that
we can train and memorise, as well as manage them.

Ways to implement the product: web app and chrome extension.

Choosing the audience

Groups such as teachers, students, and specialists have been clearly identified during the research process. Students have been selected as research subjects for this project. I created a persona named Lilly, and her story will be described in more detail below.

Top Goals for studying English as a second language:

🚜 Immigrate into an English speaking country;
👨‍💼 Get hired at a first job, be hired at a better company;
👨🏻‍💻 Be promoted in your company;
🗺 Travel independently in English speaking countries;
👩🏻‍🎓 Be admitted, and study at a North American university.

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If you want more details, please, use this link.

Competitive Analysis

It is vital for a product to enter the market to understand its direct and indirect competitors and recognize its weaknesses and strengths. To do this, I analyzed 5 top chrome extensions for online text translation.

Several products are close to the idea of translation and memorization, but they are complicated and only for paid subscription. There is no tracking of the learning process. Each product solves only part of the problem, rather than the entire one.

Competitive-Analysis

How Large Is The learning Market for English?

2 billion English learners worldwide
* An approximate number of people inhabiting the entire planet 🌏 in 1928

11+ million users online using English language translators
*chrome extension users

Initially, the product is designed to improve the English dictionary with a minimal set of features.

Understanding customer's context and needs

Currently, students have access to an inexhaustible and continuously updated source of information:  Internet. In most cases, they look for information and read it using a browser. Depending on your level of English, unfamiliar words are often found or gradually forgotten.

Persona

During qualitative user research, I found several types of users, Teachers, Students, Specialists.
So I created a user persona based on doing research and observing user reviews for online translators.
Say hello to Lilly.

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When reading articles on the internet, I want to read without obstacles, learn the right information, quickly add unfamiliar words to my dictionary, and rehearse them later to remember them.

Scenario mapping

Stories of how Lilly uses our product to translate, save, and repeat. Visualizing what Lilly is doing, thinking, and feeling in various situations (reflecting both the current state and future state) will help us ensure designs are suitable for the real world. Scenario mapping helped create the basis for user interface elements that needed to be created and information that needed to be displayed.

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Insights from Lilly

1. As a hard learner, I want to be able to read what I need while simultaneously adding
new words to a specific phrasebook.

2. As an English learner I want to remember words more efficiently.

3. As an English learner, I want to store my phrasebook in a convenient place
accessible from anywhere, so that I can manage it.
 
4. As an English learner, I want to be able to create sets of words for training them.

Improve the learning process

We generate maximum ideas based on the data points obtained from users' surveys, analyzing competitor products, and segment. After that, we organized them through an affinity diagramming that takes data points groups them.

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Takeaways

1. The fundamental feature: the familiar word translation format (chrome extension),
with the ability to add words to your dictionary.

2. Integrated tools that give you the ability to create your own sets of words and phrases.

3. We integrated the memory simulator with the algorithm «Forgetting curve».

4. Ability to monitor the learning process, remind you of missed rehearsals, and regulate
learning complexity.

Execution

Information architecture

We have created the information architecture to show how the information is organized within the product, that said, a map. This map will be used both by customers using the application and by the application itself. It will help customers quickly find everything they need and do whatever they want.

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User flow

As a follow-up, we have prepared user flows to illustrate how the user should achieve a meaningful goal. We carefully describe all possible scenarios of user's tasks. Then we analyze the user flows to improve them and make the product more user-friendly. Also, user flow is very important for communication with the team at all stages of working with the product, especially with developers. A detailed description of all possible user threads, including edge cases, errors, and various states will simplify Improve communication and increase the speed of iterations.

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Visual design

An aesthetically pleasing design creates a positive response in people's brains and leads them to believe the design works better. People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing. (Laws of UX, Book by Jon Yablonski)

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Suggesting an MVP

In order to test the product, all we need is an English dictionary, web app and chrome extension (desktop). If testing is successful, the product will be scaled up to several popular languages, a mobile version and mobile app will be added.
And Athena becomes vocado.at.

Get in touch! cup@licor.design

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